Zcash (ZEC), the privacy-focused cryptocurrency, is making a stunning return to the spotlight after years of quiet trading. The token has soared by more than 250% in recent weeks and jumped another 35% today, reaching around $173, its highest level in years.
After a long period of silence, ZEC’s sudden breakout has traders asking one question: why is the Zcash price going up today?
What’s Driving the ZEC Price Rally?
Institutional Access Fuels Hopes for a ZEC ETF
One of the main reasons for the sudden rally is new institutional access. Grayscale, one of the largest digital asset managers, recently announced a new ZEC trust fund to allow eligible investors to gain exposure to Zcash.
This move has increased the possibility of Grayscale going for a ZEC ETF filing soon.
According to analysts, this change has made ZEC more appealing to larger investors seeking diversification beyond Bitcoin and Ethereum.
Big-Name Endorsements Amplify the Hype
The second major catalyst has been high-profile endorsements. Key influencers and analysts like Mert Mumtaz, CEO of Helius Labs, have been actively promoting ZEC’s privacy features and calling for much higher prices
Even the venture capitalist Naval Ravikant praised Zcash on X, calling it “insurance against Bitcoin.” This sudden attention helped break ZEC out of its long sideways trend, sending prices soaring past key resistance levels.
Renewed Demand for Privacy Coins
As governments worldwide push for stricter financial controls and transparency, more crypto users are seeking privacy solutions. Zcash’s “shielded transactions” allow users to keep their wallet balances and transfers private, which has triggered fresh buying over the past week.
In a time when transparency and surveillance concerns are rising, privacy-focused assets are regaining investor interest.
Zcash (ZEC) Price Outlook
Zcash has quickly become a top performer amid the recent “Uptober” rally in altcoins. The jump also triggered liquidations of millions in short positions, flipping Zcash’s technical chart bullish.
Meanwhile, traders now see $180–$200 as the next short-term target if the rally continues.
If regulatory news or new products for privacy coins launch, momentum could build further. Some analysts predict ZEC could touch $350–$450 by the end of 2025, but warn that volatility is high and profit-taking could cause sharp pullbacks.
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