
In brief
Search.com has topped Perplexity with a $35 billion offer to buy Google Chrome, backed by JPMorgan Chase.
The deal would give Search.com control of the worldâs most-used browser and its search traffic.
Both bids arrive as regulators eye Google, and AI players race to reshape the future of browsing.
Search.com has entered the race to acquire Google Chrome, topping Perplexity AIâs $34.5 billion bid with a $35 billion counteroffer backed by JPMorgan Chase and a consortium of private equity firms.
The $500 million move intensifies a high-stakes battle over the future of web browsing and AI search, as more challengers position themselves to take control of the worldâs most-used browser.
âWe see this as both offense and defense,â Melissa Anderson, president of Public Good, which owns Search.com, told Decrypt. âAcquiring Chrome gives us the scale to accelerate adoption of our AI search platformâand a direct connection to users.â
The U.S. Department of Justice sued Google in 2020, alleging it illegally dominates search and advertising. In April, a federal court ruled Google had monopolized the digital ad market. Chrome accounts for about 65% of global browser use, but a March 2025 Wharton report estimated Googleâs control of search traffic at nearly 90%.
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On Tuesday, Perplexity AI submitted its $34.5 billion proposal, positioning the deal as a way to preserve an open-source web and counter Big Techâs grip on browser infrastructure. Unnamed institutional investors back that offer.
Both Search.com and Perplexity are framing their bids as remedies to that dominance. For Search.com, however, the acquisition is about more than infrastructureâitâs about access.
âGoogle and Bing control the lionâs share of search,â Danny Bibi, CEO of Public Goodâs parent company Ad.com, added. âFor us to catapult growth and provide true incremental traffic, Chrome is the access point. Thatâs the gateway.â
Search.com is a division of Public Good, itself owned by ad.com, a digital ad network founded in 1993. The company estimates it brings in $300 million to $400 million annually through advertising, and believes owning Chrome could push that into the billions.
Search.comâs bid matches the structure of Perplexityâs offerâincluding Chromeâs codebase, trademarks, infrastructure, and user dataâbut adds user-focused perks: ad-free browsing, cashback for searches, and a 60% revenue-share model for publishers.
âItâs part of our commitment to ethical AIâweâre not scraping content without compensation,â Anderson said. âWe want to support journalism, and we offer a 60% ad revenue share to the publishers who contribute content.â
AI Arms Race Comes to the Browser
The bids land as AI features become key features in the browser market. Microsoft has added Copilot Mode to Edge. Brave includes the Leo assistant. Opera runs on Googleâs Gemini and is testing a next-gen browser called Neon. An OpenAI-built browser is rumored to be in development.
Search.com, which unveiled a generative AI platform earlier this month, says Chrome would serve as the backbone for what it calls âa platform built for public interest, not just profit.â
âEveryone should have free, equitable access to knowledge,â Anderson said. âWe want to deliver that while keeping publishers paid and consumers in control.â
Google has not publicly responded to either proposal. According to Anderson and Bibi, the company has received Search.comâs offer.
With two competing bids on the table, the future of Chromeâand the role of AI in the browser spaceâis now firmly in play.
âWeâve put a stake in the ground,â Bibi said. âItâs now up to them.â
Perplexity did not respond to Decryptâs request for comment.
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