Jessie A Ellis
Apr 16, 2026 17:33
Binance promotes internal legal chief Thiago Sarandy to General Manager for Brazil, betting on his regulatory expertise as Latin America’s crypto rules take shape.
Binance has named Thiago Sarandy as General Manager for Brazil, promoting the four-year company veteran from his role as Chief of Regulatory and Legal Affairs for Brazil and El Salvador. The appointment, announced April 16, signals the exchange’s commitment to deepening its presence in Latin America’s largest economy as regional crypto regulations crystallize.
Sarandy isn’t your typical crypto hire. Before joining Binance in 2022, he spent a decade in Brazil’s traditional finance sector, serving as Partner and Chief Legal Officer at both Genial Investments and Warren Investments. He holds a law degree from Pontifical Catholic University of Rio de Janeiro, an LL.M. in capital markets from FGV-RJ, and—perhaps most telling—a blockchain specialization from MIT.
Why This Hire Matters
The promotion comes at a critical moment for Binance’s Brazil strategy. In his previous role, Sarandy worked directly with Brazilian regulators, legislators, and industry associations to shape the country’s virtual-asset regulatory framework. That’s not resume padding—Brazil’s crypto rules are still being written, and having someone who helped draft them now running local operations gives Binance a significant edge.
Brazil represents one of the most attractive crypto markets in the region. The country already has functional crypto-fiat infrastructure, including Pix integration through Binance Pay and a Binance Mastercard that lets users spend holdings directly. Sarandy’s mandate appears to focus on expanding these local utility features while keeping the exchange ahead of regulatory requirements.
The Bigger Picture
Binance has been methodically building out its regional leadership teams as it shifts from its earlier “move fast” approach to a more compliance-focused strategy. Hiring from within—particularly someone with deep regulatory relationships—suggests the exchange is playing a longer game in markets where it sees sustainable growth potential.
For BNB holders watching emerging market expansion, Brazil offers meaningful upside. The country’s combination of high crypto adoption, developing regulatory clarity, and established payment rails makes it a natural target for exchange growth. Whether Sarandy can convert his regulatory credibility into market share gains will be the real test of this appointment.
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