X Rolls Out Smart Cashtags in US, Enables Trading in Canada

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X Rolls Out Smart Cashtags in US, Enables Trading in Canada


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Social media platform X has launched its smart cashtag feature on iPhones in the US and Canada, letting users view stock and cryptocurrency data directly from the app as part of Elon Muskโ€™s plan to shift X into a financial platform.

The new feature allows users to select a specific asset or smart contract address when posting a ticker. Tapping a tag displays live price charts and related posts.ย 

Canadian users will be able to trade stocks and crypto through a deal between X and Wealthsimple, an online brokerage. The trading feature has not yet rolled out in the United States.ย 

โ€œCashtags are just the first step in our commitment to be the best destination for the finance and crypto community,โ€ said X’s head of product Nikita Bier, in a post on Tuesday.ย 

The development is part of Xโ€™s โ€œeverything appโ€ push, which Musk has previously called a Swiss army knife of mobile apps that hopes to include messaging, social networking, peer-to-peer payments and e-commerce.

Itโ€™s part of a wider trend among digital platforms to consolidate diverse services into a single cohesive experience. Crypto exchange Coinbase announced its intent to build a โ€œsuper appโ€ last July.

The announcement comes less than a day after Bier hinted on Tuesday that the platform could launch a crypto-related product, prompting speculation about what it could be.ย 

Musk previously said that X Money, a peer-to-peer payments feature with yield-bearing accounts and a cashback debit card, would launch in April.

Canadians trading on X sets stage for rollout

The integration with Wealthsimple to allow direct trading on the app sheds some insight into how it could work in other regions.ย 

โ€œUsers in Canada will see a button on cashtags so they can trade seamlessly from X. This is just a small preview of what’s to come,โ€ said Bier.

Bier also indicated that a rollout for web and Android devices, along with a global release of these features, is planned for the near future.ย 

Related: X mulls new rules for first-time crypto posts amid tortoise scam

Bringing the WeChat Pay model to Web3

Tat Thang, a partner at prediction platform Polymarket, suggested X is trying to build a Web3 equivalent of WeChat Pay, a Chinese super-app that lets users make mobile payments and transfer money between contacts.

Source: Tat Thang

Thang argued that crypto transaction fees could be the key revenue driver for Muskโ€™s ambitions for his โ€œeverything appโ€, since revenue and subscription fees can fluctuate, and person-to-person fiat transfers carry zero margin.

He also cited Xโ€™s hiring of Bier, a Solana advisor and Benji Taylor, former head of design at Base, along with a recent purge of crypto bots as indicators of X ramping up its financial ambitions because you canโ€™t โ€œdrop a native wallet or trading terminal onto a timeline filled with drainer links.โ€

โ€œIt was a mandatory compliance sweep. You have to scrub the platform clean before you deploy consumer financial products,โ€ Thang added.

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